Module 01. Digital Marketing Overview
- What is Marketing
- Why Marketing Needed
- Traditional vs Digital Marketing
- Inbound & Outbound Marketing
Module 02. Website Planning & Management
- Type of Domains & Domain Selection
- Type of Website Hosting & Hosting Selection
- Website Planning & Design
- WordPress Installation & Management
- Website & database Backup
- Cpanel & Hosting panel
- Blogging
- Graphic Design for Marketing
Module 03. Search Engine Optimization (SEO)
- On-Page Optimization
- Off-Page Optimization
- Local SEO (GMB)
- International SEO
- Black HAT SEO
- Content Marketing
- Google Analytics
- Google Tag Manager
- SEO Reporting