Module 01. Digital Marketing Overview

  • What is Marketing
  • Why Marketing Needed
  • Traditional vs Digital Marketing
  • Inbound & Outbound Marketing

Module 02. Website Planning & Management

  • Type of Domains & Domain Selection
  • Type of Website Hosting & Hosting Selection
  • Website Planning & Design
  • WordPress Installation & Management
  • Website & database Backup
  • Cpanel & Hosting panel
  • Blogging
  • Graphic Design for Marketing

Module 03.  Search Engine Optimization (SEO)

  • On-Page Optimization
  • Off-Page Optimization
  • Local SEO (GMB)
  • International SEO
  • Black HAT SEO
  • Content Marketing
  • Google Analytics
  • Google Tag Manager
  • SEO Reporting

Module 04.  Lead Generation for Businesses

  • Email Automation & Marketing
  • Mobile Web Marketing
  • App Store Optimization (ASO)
  • SMS/Voice SMS/What’sapp Marketing

Module 05.  Social Media Marketing

  • Facebook Optimization & Marketing
  • LinkedIn Optimization & Marketing
  • Twitter Optimization & Marketing
  • Instagram Optimization & Marketing
  • YouTube Optimization & Marketing
  • Pinterest Optimization & Marketing
  • Quora Optimization & Marketing

Module 06.  Ecommerce Marketing

  • E-Commerce Optimization
  • DropShipping
  • Marketplaces for Products

Module 07.  Online Display Advertisements

  • Google Ads Overview
  • Google Search Ads/ PPC
  • Google Display Ads / GDN
  • Google Video Ads
  • E-commerce Ads
  • Remarketing & Retargeting
  • Universal App Campaign
  • Conversion Tracking

Module 08.  Money Making Tool

  • Affiliate Marketing
  • Google AdSense
  • How to start as a Freelancer

Module 09.  Digital Marketing Strategies

  • Online Reputation Management ORM
  • Growth Hacking Fundamentals
  • Influence /  Attraction  Marketing
  • Guerilla Marketing
  • Interview Question & Answers