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WHAT IS SEO?
SEO stands for 'Search Engine Optimization', It is a process of online techniques, strategies and promotion tactics which help a website to find easily in the search engines such as Google, Yahoo, Bing.
When we write a query in the search engines, it gives us a list of top 10 web results which are related to the query terms. Normally we visit only the websites which are listed in the top 10 results on the 1st page while there are also many other results which are coming on other pages but we generally not check them.
So, it’s very important to have your business on the 1st page if you want to grab online users to your website from search engines because most of peoples never go for other pages but question is arise how these websites are ranking better than others & ranking in the top 10 results of 1st page while we see there are many websites which are similar and relevance to our search query but they are ranking on 2nd, 3rd and other pages? How it happened? How we can also rank on top in SERP (Search Engines Result Page).
The only Answer is SEO; it all happening because of the powerful internet marketing technique called as search engine optimization and It can also help you to replace your competitors by your website on the top positions.
HOW IT CAN HELP A BUSINESS?
At the present time there is much competition in each field and a million of websites are ranking on the internet which is a tough competition for each business, so how to face this completion and how to improve our business sales in the market with this big competition? These are big questions for us. If you are also running a business online and want to improve your sales but facing problems because of tough competition then in this situation SEO can help you!
SEO is capable to improve your website visibility and provide the higher rank in the SERP than the other millions of websites which are your competitor and ranking above your website in the search engines. You can increase your online visitors & boost your sales by just taking SEO service for your business!
SEARCH ENGINES & SEO WORK PROCESS
SEO performs on several activities which help a website in indexing, crawling and improving online visibility in the search engines.
Search engines first crawls a website to check what is in the website and after they start to index its web pages with contents. After completed the indexing process search engines provide a place in SERP for your website as per your website search and content quality. For the exact relevance calculation search engines have different algorithms.
SEO Help to make your website perfect for the search engines and improve its ranking via authentic SEO techniques which are 100% genuine according to Search Engines. There is two techniques which are used in the SEO Process: -
On-Site SEO: - it’s a process of optimizing a website’s Content and HTML source code to provide higher rank & grab huge relevant traffic in search engines. In this we analyze complete website content and its code so if there anything is not good regarding SEO then we can fix it and submit your website for proper indexing in the search engines.
Off-Site SEO: - it’s a process of Link Building for your website to improve its position in the search engine results page (SERPs). It’s also a best way to promote your website worldwide; there are many techniques which we are using for Off-Site SEO work.